City of Geneva Branding & Identity
The City of Geneva re-branding project was completed throughout a span of 3 months. Geneva is a place that just feels like home no matter where you’re from. It’s a quaint little town with everything you need right at arms reach. Geneva provides you with opportunities for starting a business, hosting or attending events and has many attractions for the whole family. There is top notch community support as well as safety for residents and visitors. The town is a family-friendly, historical, quaint, clean and environmental town. All these attributes are displayed in every design with a consistent motive.
Brand development, attributes, target audience, and problem solving were main focus areas that were approached first before any design was developed. A strong brand must have relevancy, consistency, sustainability, uniqueness, and appeal to Geneva’s target audience. The Main touch points of Geneva rebranding included; Logo, Street Banners, Stationery, Brochure, Motion Graphic, Website, Brand Manual.